One accountant. An entire finance department's output.
KOVEN exists because the best finance people we know are buried in data entry, not doing the judgment work they were hired for. We're fixing the ratio — machine does the entry, matching, and chasing; accountant does the judgment.
The pattern we kept seeing, over and over.
Every multi-entity DTC or ecommerce brand we talked to had the same setup: a brilliant accountant buried under three ledgers, forty spreadsheet tabs, and an inbox full of unapproved invoices. The tooling treated them like data-entry staff.
The invoices were getting coded manually — copy-paste from PDF to spreadsheet. The bank reconciliation happened in a tab that hadn't been touched in two weeks. The multi-entity close was three people on a call merging spreadsheets at midnight before the board deck was due.
None of that is accountant work. It's data wrangling that a well-designed system should handle automatically. KOVEN exists to flip that — the machine does the entry, matching, and chasing; the accountant does the judgment. That's how one person runs what used to take a department.
“Every multi-entity brand we talked to had the same setup: a brilliant accountant buried under three ledgers, forty spreadsheet tabs, and an inbox full of unapproved invoices. The tooling treated them like data-entry staff. KOVEN exists to flip that.”— Founder, KOVEN
Patterns across early conversations with finance leads at $5–50M multi-entity brands. Not customer metrics — observations from the discovery process.
- Multiple ledgers, one accountant. Brands with 3–6 entities typically had one or two finance people managing all of them with a patchwork of spreadsheets.
- Invoice coding was manual. PDF arrives, someone reads it, types the line items into a spreadsheet or accounting tool. No extraction, no auto-coding.
- Approval chains were email threads. “Can you approve this?” buried in inboxes, no audit trail, no policy enforcement.
- The month-end close was a team sport. Multiple people merging entity books by hand, often the night before reporting deadlines.
- No single source of truth across entities. Cash positions, AP aging, and intercompany balances lived in different files.
Three things we believe strongly enough to build around.
Honesty over hype
We publish what's a benchmark vs. a customer result, and what we won't claim yet. Our security page says “SOC 2-aligned controls” because that's what's true — the audit is on the roadmap, not claimed as complete. We think that's a differentiator, not a weakness.
Judgment over data entry
Automation should elevate the accountant, not replace them. KOVEN handles invoice capture, OCR coding, approval routing, bank reconciliation, and multi-entity consolidation — so the finance lead can spend their time on decisions that need a human, not tasks that don't.
Built with design partners
The first teams shape the roadmap weekly, directly with the founder. We don't build features in isolation and hope they land — we build them with the people who will use them, on their actual books, solving their actual problems.
Shape the product. Pay pilot pricing. Keep the upside.
We're onboarding a small group of multi-entity ecommerce and DTC finance teams as design partners — deeply discounted in exchange for honest feedback and close collaboration.
- 3-month paid pilot at partner pricing — a fraction of list price while we prove value on your actual books.
- Weekly founder check-ins — your close pain becomes next sprint's roadmap. Direct line, no account manager in the middle.
- Roadmap influence — design partners have shaped every major feature in the current build.
- 30-day exit, no lock-in — if KOVEN isn't delivering in the first month, you walk. No penalty, no hard feelings.
What we ask back: honest feedback on what works and what doesn't, and a case study + logo once — and only if — we earn it. No pressure before then.
open in the current cohort
Multi-entity ecommerce or DTC brands,
$5–50M revenue. Details on the pricing page.
20-minute call first — no commitment